Cinzia Cinotti is originally from Sulmona and since she was a child she breathes an atmosphere particular in the family clothing store, founded by her parents.

With her creativity and her art she manages to give life to garments of pure beauty. Already from her beginnings, you can feel the freshness and poetry of her creations, that recall the Italian style and the typically romantic and delicate fantasies of a past era, but always current and timeless.

The infinite desire to express beauty appears after the birth of her daughter Lavinia, from whom, Cinzia Cinotti, was inspired by the name of her brand “Lavi Couture”.

Her desire is to give life to a dream with impalpable fabrics, which create an atmosphere that becomes one with the dress: wearing it is like taking life.